“Let’s build a vibe people want to be part of.”

Visual storytelling for lifestyle brands, bars and restaurants.

Whether bars, restaurants, streetwear, or urban brands: I develop and produce authentic photo and video content that impress your community.

I don't just think of content as production, but as a tool for connection. With Filmriss Berlin, I co-founded and built the largest live photo community in Berlin. With Neulich Bier, I was able to use targeted storytelling and visual brand management to grow a young beer brand to over 20,000 followers within two years and turn it into a real scene staple.

Because in the end, it's all about a good story, emotions and a positive brand experience.

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NEULICH ORIGINAL CAMPAIGN

Neulich Bier

Neulich is a Berlin beer brand that has stood for one thing since its founding in 2017: good beer, creative ideas, and the attitude of a new generation. Young, colorful, accessible, and always with a wink.

Since August 2022, I have been responsible for Neulich's marketing, from visual communication and content creation to content strategy.

The challenge: positioning a young brand in a competitive market, with a small budget, without large paid campaigns, but with attitude, creativity, and a clear goal: Neulich should not only sell beer, but also connect people.

Focus on the Community:
Instead of relying on paid reach, we have focused on organic growth through genuine added value: humorous reels, community proximity, visual storytelling, and consistent imagery have created a strong fan base over the years, with over 20,000 followers on Instagram and an active community both online and offline.
Authentic Content:
Whether interviews with bartenders, portraits of partner locations, event recaps, or informative video formats about beer and art, the content connects people with the brand without coming across as advertising.
Campaigns & Events:
I have realized campaigns that make Neulich visible as an independent brand, whether through poster campaigns, collaborations with stores, festivals, or our own event formats in the Neulich beer garden and beyond. All of this without the distance of traditional advertising, but rather as part of the scene in which Neulich operates.

LET'S WORK TOGETHER